Many digital platforms and social media size which can be referred to as channels are Wright leaves…

2. Why would owned sites and adult‑verified placements benefit the brand?
They provide strict age verification, full control over content, and reliable first‑party data for personalization. Owned email and web programs reduce reliance on restricted ad platforms while adult‑verified placements maintain compliant external reach. Together they improve customer retention, enable A/B testing, and create measurable conversion funnels that respect legal constraints.