As a result of people’s increased internet usage, companies have an enormous amount of user data. These companies can spenda time and effort trying to determine how to best use this information for themselves. Which of the following represents an approp use of data a company collected from its users?
A clothing boutique uses recent sales data to determine which type of person is most likely to shoplift so they can ensure they do not leave people fitting that profile alone in the store.
An airline uses data collected to understand customers’ preferences and other maintenance-related issues.
A restaurant uses customer credit card information to add gratuities to closed checks.
A doctor’s office runs an analysis on customer accounts to determine which patients lack insurance so they can intentional, give them poor service.
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