Duff Soft Drinks, a division of Duff Beer, Inc. recently decided to irwestmore than $300 million…

Duff Soft Drinks, a division of Duff Beer, Inc. recently decided to invest more than $300 million for expansion in Brazil. Brazil offers considerable potential because it has 150 million people and their demand for soft drinks is increasing. However, the soft drink consumption is still only about one-fifth of the soft drink consumption in the U.S. Duff’s initial outlay was used to purchase three production plants and a distribution network of almost 1,000 trucks to distribute its products to retail stores in Brazil. The expansion in Brazil was expected to make Duff’s products more accessible to Brazilian consumers. Duff’s American parent was responsible for assessing the expansion in Brazil. When capital budgeting analysis was used to determine the feasibility of this project, should the project been assessed from a Brazil perspective or a US perspective? Explain.