Competitive jeckeying and market maneurering among industry thatsdetermines whether companies positioned in the upper right quadraet of the industry’s strategic group map will have astrong or weak competitive advantage over industry members positioned in other parts of the map.
is usually one of the has or three meakest competitive forcet net the outsod for the industry as a whole is not conduclue to good profitability.
is usually an industry’s strongent diving force and acts to wealen outlomer liguatyis generally weak when both buyers and suppleys have strong bergining power, there ere few indusy key success factors, and industry diving forees are weak.
Is ever-changing as competing sellers initiate round after round of offensive and defensive moves, emphasiaing first one mix of competitive weapons and then another in ellorts to improve their market positions and profitability.
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