A popular fast-food chain is running a campaign promoting a limited-time menu item that can only be ordered through a popular delivery platform for the next two weeks. The campaign includes social media ads, email promotions, and in-app notifications to encourage customers to order through the platform. What is the primary objective of this campaign?
A) Customer Loyalty – The campaign focuses on rewarding loyal customers with special offers and encouraging repeat orders from existing users.
B) Lead Generation – The campaign encourages users to sign up for newsletters or receive special offers for future products.
C) Brand Awareness – The campaign aims to increase visibility and recognition of the fast-food chain among potential new customers.
D) Sales Conversion – The campaign aims to drive immediate orders through the delivery platform by promoting the limited-time menu item.
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