reate a 2-3 page paper and create a podcast in which you will cover the following:
Provide a brief description of the business that you have selected for your scenario.
Describe the main purpose and benefits of a podcast and predict how a podcast could influence the marketing strategy for your chosen business.
Determine the metrics that you would use to monitor the progress of the campaign.
Provide a rationale for your response.
Analyze the pros and cons of developing podcasts to improve the effectiveness of the business’s marketing strategy. Justify your response.
Develop a set of talking points geared toward creating the content of a podcast for your selected business.
Select an appropriate format to deliver your content. You may select to set up a podcast using a program such as Anchor, Buzzsprout, Podbean, or Spreaker.
Create your own podcast based on your talking points and using your chosen application, add a link to the podcast in the resources section of the paper.
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