The marketing manager for Pantene is attempting to determine a sales estimate for its shampoo and conditioner products that cater to people with curly hair. The marketing manager estimates that Pantene has a strong level of loyalty and brand name appeal and will garner 20 percent of the overall market. This amount is known as which of the following? In addition, the marketing manager believes the total sales for the category will be $30 million annually for products that cater to people with curly hair. This is known as which of the following?
a. This amount is known as company sales potential, and the estimate for sales in the category is known as market potential.
b. This amount is known as company sales forecast, and the estimate for sales in the category is known as market potential.
c. This amount is known as demand, and the estimate for sales in the category is known as supply.
d. This amount is known as market share, and the estimate for sales in the category is known as category sale.
e. This amount is known as industry share, and the estimate for sales in the category is known as company forecast.
Leave a Reply