Pick n Pay, one of South Africas largest retailers, is undergoing a strategic review due…

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Pick n Pay, one of South Africas largest retailers, is undergoing a strategic review due todeclining performance in certain provinces, leading to the closure of multiple stores. Thereviewed information indicates that some of the factors contributing to their closure includeinconsistent customer experiences, operational inefficiencies, and failure to respond to localconsumer expectations.
2.1 Examine from a total quality management perspective, how Pick n Pay could have usedtotal quality principles and characteristics to prevent the decline in performance. (15)
2.2 Which key elements did they likely underutilise? (10)
2.3 Propose a total quality-driven turnaround strategy that Pick n Pay can implement in itscurrent stores to ensure business sustainability. (10)
2.4 Using a benchmarking framework, assess and contrast Pick n Pays competitive standingwith a locally based retailer that exemplifies world-class performance standards. (10)
2.5 How might poor quality contribute to a loss of market share or customer loyalty for Pick nPay? (5)
2.6 Assess Pick n Pays internal and external environmental factors that might affect theirbusiness growth

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