Read the excerpt below and answer all the questionsThe Coca-Cola Company, established in 1886 and headquartered in Atlanta, Georgia, is a prominent global beverage manufacturer renowned for its flagship product, Coca-Cola. Operating in over 200 countries, the company boasts a diverse portfolio exceeding 500 brands, including juices, teas, bottled waters, and energy drinks. Coca-Cola’s success is driven by its robust branding, innovative practices, and extensive global distribution network. In response to evolving consumer preferences, the company has broadened its offerings to include low-sugar and health-oriented beverages. Furthermore, Coca-Cola has demonstrated a commitment to sustainability through initiatives such as eco-friendly packaging and water conservation efforts.
Question 1 (Unit 2, CLO 3)Conduct a SWOT analysis on Coca Cola. Identify and discuss Coca-Cola’s key Strengths, Weaknesses, Opportunities, and Threats. Each element should have at least THREE (3) points discussed.(50 marks)
Questions 2 (Unit 2, CLO 3)Conduct a PEST analysis by examining the external factors that affect Coca-Cola’s operations. Address the Political, Economic, Technology and socio-Demographic element of Coca-Cola.(50 marks)
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