Globally, in a society where media choice is prevalent and intently personal, targeted and…

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Globally, in a society where media choice is prevalent and intently personal, targeted and segmented, it is not uncommon for students to pay little or no attention to the mass media. As responsible students of Public Relations, however, and those who desire to execute professional careers in the allied areas of journalism and strategic communication, it is imperative that you understand the historical and evolving occurrences within the strategic communication industry and media. As a Hampton University student living in Hampton, Virginia, you must be informed of what’s happening locally, in Virginia, in the United States and globally as they may implicate various issues with PR principles and strategies in this course. Being informed and informing are primary tenets of the consummate media student and working professional. The tense situations in Gaza, Israel, university demonstrations across the U.S., the threats and escalations of war in Ukraine, unstable diplomatic relations with China, Russia and other countries, for example, all implicate the local environment here through national and international impacts on global and domestic relations in various sectors of society — even if we do not visibly see demonstrations or rallies on our campus.
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