Twe chiel difference beheeen a broad arterentution strategy and a focused anterestiation strategy…

➤ Why would a firm choose focused differentiation over a broad approach?
A firm chooses focused differentiation to serve specific customer needs more precisely. It can charge premium prices, build strong brand loyalty, and use resources efficiently by concentrating on a few value drivers. This strategy suits firms with deep market knowledge, limited scale, or niche capabilities that broad-market competitors find hard to match.