You work at a major cruise line, and it’s time to better reflect the brand’s conversational voice across its emails. Which of these transactional emails is most likely to delight the recipient by going beyond the standard format?
Vacation unlocked! You’ve booked your voyage on ABC Cruises. This is your official confirmation for your trip from 513 to 530. Please read it in its entirety (we wouldn’t ask if it was fluff). One of our coordinators will call you within the next 72 hours to ensure your journey is seamless.
It’s official: you’ve booked your voyage on ABC Cruises. Save this document, as it’s your booking confirmation and final invoice for your trip from May 13 to May 30. Please read the whole file. One of our cruise coordinators will contact you within the next 72 hours.
Dear Guest, you’ve officially booked your voyage on ABC Cruises. This document is your booking confirmation and final invoice for your trip from May 13 to May 30. Please read it in its entirety. One of our cruise coordinators will contact you within the next 72 hours to review the details of your stay.
Sail away! You’ve officially booked your voyage on ABC Cruises. Only 15 days left before your trip. This document is your booking confirmation for your cruise. Ahead of the cruise, likely within the next 72 hours, one of our coordinators will contact you about details.
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