Word count 2600 Assessment guidelines This assessment aims to write a paper, which provides a…

Word count 2600
Assessment guidelines
This assessment aims to write a paper, which provides a critical review of the literature on a topic in Strategic GlobalMarketing. You can choose a title from the list of indicative global marketing related topics presented below. You will then have to conduct an in-depth literature review around the chosen topic area in an appropriate format paper followed by an Introduction, Main body – critical analysis of the topic, and a Conclusion. You are required to critically analyze the topic of your selection.
International Marketing Strategy – Adaptation or Standardisation?
Cultural and Social Factors in International Marketing – Think Global, Act Local?
Market Segmentation and International Marketing – How do firms Segment across National Boundaries?
Globalisation and Marketing – A Positive Impact upon Society?
Services and International Marketing – How do Firms Manage Services across Borders?
International Marketing Communications for International Business – How do Firms Develop Trans-National Marketing Communications?
Your literature review must draw from a broad range of academic sources. A literature review surveys books, scholarly articles, and any other sources relevant to a particular topic, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the topic being investigated.