The advertising agency promoting a new product is hoping to get the best possible exposure in terms of the number of people the advertising reaches. The agency will use a two-pronged approach: focused Internet advertising, which is estimated to reach 200,000 people for each burst of advertising, and print media, which is estimated to reach 80,000 people each time an ad is placed. The cost of each Internet burst is $3,000, as opposed to only $900 for each print media ad. It has been agreed that the number of print media ads will be no more than 5 timesthe number of Internet bursts. The agency hopes to launch at least 5 Internet bursts of advertising. Also, the agency hopes to launch no more than 15 Internet bursts of advertising. The advertising budget is up to $75,000. Given these constraints, determine the number of internet and print ads to maximize the number of people to reach.Formulate the constraints of the given problemWhich option shows the constraints of the problem? Hints:
*One of the constraints includes the decision variable(s) on the RHS of the given constraint. Please review the related lecture materials and the video.
** Please check the examples and the case study in the lecture materials. Examine how we define the decision variables, write the objective function, and write the constraints.
*** Pay attention to some of the keywords such as
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