a) Develop a persona of yourself, by relating the following information (keep it brief): Name Age…

a)
Develop a persona of yourself, by relating the following information (keep it brief): Name Age Gender identity Location Occupation Family Lifestyle What motivates you? What (general) challenges do you face? Where do you typically go to find product information? Social media habits How do you generally prefer to obtain your products? Review the product description below: La-Roche Posay Anthelios Invisible Fluid SPF50+ 50ml is a non-greasy sunscreen that has an ultra-light, moisturising texture that instantly absorbs into the skin. Suitable for normal, combination or oily skin types. You are tasked with developing an integrated marketing communications (marcoms) campaign for the above product based on the persona provided in the first part of this question. As part of your campaign planning, address the following questions:
i.
Evaluate the most relevant strategic intent for the marcoms campaign. Provide a detailed justification for your decision.
ii.
Recommend a proposition (a big idea for the marcoms campaign. As part of your recommendation:
Appraise how the proposition links to the strategic intent of the marcoms campaign.
Clarify how this big idea will connect with your persona.
Defend your big idea by addressing any two key questions about your proposition.
ii.
Briefly recommend a media strategy, explaining where the communication should appear and how frequently. Justify your reason for this recommendation.
Four marks will be awarded for the persona. Four marks for evaluating the most relevant strategic intent for the marcoms campaign, nine marks for the proposition (big idea and three marks for the media strategy.