Expertron Group, founded by Dr Walter Smuts and Gavin Ehlers, is a South African privatelyowned company specialising in the new product development for information and communication systems with a focus on applications utilising technologies at the convergence between mobile (GSM) and conventional data networks (the Internet). We build long-term, trusted relationships with our customers, whether it be through licensing one of our products, developing software according to bespoke requirements or consulting on general IT and Software Engineering matters. Expertron has a total of 12 employees and employs a team of highly trained software development engineers with the capacity to specify design and develop products that provide tangible business solutions. Expertron, the developer of Cell-ID a strong user authentication system was the first major success story of the Maxum Business Incubator of the Innovation Hub. Since joining the Innovation Hub, an entrepreneurship intervention designed to accelerate the growth of innovative knowledge and technology-based enterprises in Gauteng, the company has made notable achievements. In a deal facilitated by the Innovation Hub, Expertron formed a partnership with Grintek, a major player in the local and international defense, electronics and telecommunication industries. An important advantage of being part of the Innovation Hub as the leading knowledge-intensive business cluster in South Africa, is being near other entrepreneurs and being able to share ideas and be assisted to commercialise technological innovations
1.3.
Give three advantages and three disadvantages of the form of business ownership chosen by Walter and Gavin. (6)
1.4.
According to the National Small Business Act of South Africa, what would the business in the case study be classified as? Support your answer with evidence from the case study.
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