For this discussion you will investigate the competition of one of the products listed below and present your analysis of how your product compares to the competition. Please answer the questions below.Select one of the products from the list below. Which product did you choose?Why did you select that product?Which competitive product are you going to investigate? Look in the marketplace and select one company that offers a competitive product. You can likely find this out from a quick Google or Amazon search on your product. For example, if your product was Coca Cola you could pick Pepsi.
Continue your investigation to determine the following facts about both products (tying it back to the 4Ps topic): What is the price for each product? How would you describe both products with respect to each other? Where (how) can you buy each product? What incentives or sales approach does each use? (Provide specific examples/evidence – for instance, where did you find the price? This is an easy way to bring in outside evidence.)Overall, looking from the perspective of the eventual buyer, how would you compare the two products? Which would be more attractive to you and why?Do the two product serve a similar ideal customer (target market) of do they serve a different group?What are you thoughts about the value of competitive research?Please cut/paste these specific steps into your discussion post and answer within each numbered item. This offers consistency in how we can all interpret your responses along with the others from class.
Product/Service Ideas to Choose From (you can use one of your own if you want).
Silk Brand Cashew Milk
Samsung 75-inch 8K television
Tesla Model SALLBEYOND Ultralight 3 Season Waterproof Backpacking Tent Subaru ForresterAmazon Echo ShowHusqvarna 21 inch All Wheel Drive Walk Behind MowerTraeger Pro Series 34-inch Wood Pellet GrillIKEA New Kitchen CabinetsYootech Fast Fast Wireless Cell Phone Charger
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