Which of the following combinations of actions will likely provide the biggest competitive benefits in helping a company achieve a differentiation-based competitive advantage over some/many of its rivals?
Using 90% superior materials to produce branded footwear at all of the company’s production facilities, spending aboveaverage amounts on search engine and brand advertising in all four geographic regions, delivering orders to branded footwear retailers in 2 weeks, immediately (year 11) constructing additional facility space in North America and the AsiaPacific to eventually produce up to 10 million pairs of footwear without the use of overtime in both locations, and offering free shipping to online buyers in all regions
Offering 400 models/styles to buyers in all four geographic regions, spending above-average amounts on brand advertising in all four geographic regions, maintaining a celebrity appeal rating of 180 or higher in all four geographic regions, selling branded footwear with a 6.8 -star S/Q rating in all four geographic regions, and delivering orders to branded footwear retailers in 1 week
Building production facilities in all four geographic regions, spending heavily on best practices training for production workers, maintaining the lowest reject rates of any company in the industry at each of the company’s production facilities, and using 75% superior materials in producing branded footwear
Raising worker base pay by 10% or more each year at all of the company’s production facilities, charging prices for branded footwear that are $5 under the industry-average in both the Internet and Wholesale segments in all four regions, and having the largest global production capacity of any company in the industry
Delivering orders to branded footwear retailers in 1 week in all four geographic regions, spending above-average amounts for search engine advertising in all four geographic regions, offering a mail-in rebate of $7 in each geographic region, and charging prices for branded footwear that are $2 per pair lower than the industry-average in both the internet and Wholesale segments in all four geographic regions
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