YOUR COMPANY WANTS TO CONDUCT AN EXPLORATORY STUDY TO GAIN NEW INSIGHTS INTO SOME PRODUCT DAMAGE…

➤ How do you design an effective exploratory study for product damage?
Define a focused objective, such as common damage modes or misuse scenarios. Select methods like contextual observation, in-depth interviews, and photo or video logs. Recruit diverse users and environments, collect iterative data, and code themes as patterns emerge. Turn insights into testable hypotheses for targeted lab testing or surveys.