The Bass Diffusion Model offers a way to:catch the most fishpredict when products will go into…

➤ How do the parameters p and q shape adoption patterns?
The parameter p measures spontaneous adoption by innovators and drives early uptake. The parameter q captures imitation and word-of-mouth effects that accelerate later adoption. Higher p brings earlier diffusion; higher q steepens the S-curve and shifts the peak. Together they determine the speed and shape of cumulative adoption over time.