Big Data was associated by 4 basic V’s: However there was a 5 th V referred to as VALUE…

➤ Why is data quality and governance critical to realizing Big Data value?
High-quality data and governance create trust and reliability for analytics. Without accurate, consistent, and well-documented data, insights can mislead decisions. Governance supplies metadata, lineage, access controls, and compliance rules. Master data management and validation reduce errors, speed adoption, and protect privacy, so analytic outputs become dependable business value rather than risky noise.