q, uses marketing techniques to encourage positive behaviors or discourage negative…

➤ Why use marketing techniques to encourage positive behaviors?
Marketing techniques help design persuasive messages, segment audiences, and reduce barriers to action. They make interventions relevant, credible, and easy to adopt. Using testing, incentives, and distribution channels increases reach and uptake of healthy or pro-social behaviors. This approach improves cost-effectiveness and helps measure real-world impact across communities and populations.