Which of the following is an example of a lower funnel tactic?Sending a coupon via emailRunning a…

➤ Why is sending a coupon via email considered a lower funnel tactic?
Sending a coupon via email is lower funnel because it targets people who already engaged or expressed interest. The coupon offers a clear next step—a purchase—with a time-sensitive incentive and trackable redemption. Email lets you personalize the message, measure conversions, attribute sales, and optimize offers to close sales efficiently.