Question 75A customer buying an unfamiliar product that carries a fair degree of risk would most…

➤ How does limited decision making differ from cognitive (extended) decision making?
Limited decision making involves moderate involvement, limited search, and few alternatives. It applies to semi-familiar purchases. Cognitive or extended decision making requires extensive search, careful evaluation, and more time. The key differences are depth of information processing, number of evaluated options, and the buyer’s perceived risk and need for certainty.