A product life cycle is analogous to an industry life cycle, with periods of new product…

➤ Can multiple products in a company be at different life-cycle stages at the same time?
Yes. Most firms manage portfolios with items in introduction, growth, maturity, and decline simultaneously. Use portfolio tools like the BCG matrix and stage-based resource allocation. Maintain a new-product pipeline, invest in growth-stage winners, optimize mature cash cows, and plan exits for declining items.