There are five black shapes. Marketing students perceive it as a panda bear. Which principle…

➤ How does closure work in logo design?
Designers use closure to suggest forms with minimal elements. They place key shapes and negative space so viewers mentally connect gaps into a whole image. This approach creates memorable, scalable logos like the WWF panda. Closure reduces clutter, improves legibility at small sizes, and leverages viewer inference for stronger brand recognition.