To serve both buyers and sellers, marketing seeks to discover and________ the needs and wants of…

➤ How do marketers discover customer needs and wants?
Marketers use surveys, interviews, focus groups, observation, social listening, and analytics to uncover needs and wants. They analyze sales data, website behavior, and feedback to spot patterns. Ethnographic research and prototype testing reveal unmet needs. Combining qualitative and quantitative methods turns insights into actionable product and service decisions.