What exactly is disruptive innovation?Launching new technology into new markets.Launching existing…

➤ When is an innovation classified as new-market versus low-end disruption?
New-market disruption creates demand among nonconsumers or people who lacked access, forming a brand-new market. Low-end disruption targets overserved customers with cheaper, simpler offerings that undercut incumbents. The classification depends on whether the innovation attracts previously non-consuming users or primarily displaces existing customers at the market’s lower end.