When a firm is trying to defend its competitive advantage it is participating in which of the…

➤ What is the difference between competitive rivalry and competitive dynamics?
Competitive rivalry describes the ongoing intensity and direct competition among firms for customers, market share, and profits. Competitive dynamics refers to the pattern of competitive actions and responses over time, including timing, sequencing, and strategic moves. Rivalry is the static intensity; dynamics emphasize the temporal, interactive process shaping outcomes.