Retailers who sell goods and services to ultimate consumers over the Internet are engaged in…

➤ Why is online retailing often called B2C Internet commerce or e-tailing?
The term B2C Internet commerce or e-tailing highlights the business-to-consumer relationship and electronic sales process. It emphasizes selling goods and services directly to end users through online catalogs, marketplaces, or brand sites. The label distinguishes consumer-focused transactions from B2B dealings and signals digital payment, delivery, and marketing practices.