One decisive case in the legal transition away from the reasonable-person standard in matters of…

➤ When should advertisers worry about running afoul of FTC deceptive-practices rules?
Advertisers should be concerned whenever an express claim, implied message, omission, or inadequate disclosure is likely to mislead a reasonable consumer and affect purchasing decisions. The FTC evaluates prominence, audience, and whether claims lack substantiation or hide material limitations in fine print or visuals.