Most companies use ◻ to determine which goods and services to provide and the features they need to…

➤ When should firms use marketing research during product development?
Companies should start research in discovery and continue through design, testing, and post-launch stages. Early studies identify unmet needs and market size. Mid-stage testing validates prototypes. Post-launch monitoring tracks adoption and informs improvements. Ongoing research prevents costly mistakes and adapts features to changing preferences, technology trends, and competitive moves.