Category: Management

1.2 Explain Apple’s inventory management practices. How does Apple optimize its inventory to reduce costs and maintain efficiency while ensuring product availability? (15)

3. Question 3
What is the best strategy for pricing disruptive products?
1 point
Competitor/substitute – based pricing
Value added
Cost + margin
Freemium

➤ Why is the gatekeeper important in organizational buying?
A gatekeeper controls access to information and people during the buying process. They screen suppliers, route inquiries, and schedule meetings. Gatekeepers include administrative staff and technical leads who protect decision-makers from irrelevant pitches. Marketers must identify them early to ensure their messages reach the right stakeholders.

➤ Why does a complete message matter for sender and receiver?
Complete messages save time and cut errors. When a message includes context, request, criteria, and timeline, the receiver can respond correctly the first time. This reduces back-and-forth, clarifies responsibilities, and supports reliable coordination in teams, customer service interactions, and technical instructions.

➤ When are switching costs likely to be highest?
Switching costs peak when products lock in data or networks, when long-term contracts include penalties, or when specialized training is required. They also rise for platforms with strong network effects and for integrated ecosystems that make migration technically complex. High switching costs often occur in enterprise software, telecommunications, and financial services.

A distinguishing feature among ______ teams is the use of electronic tools to communicate and share information.
a.self-directed work
b.cross-functional
c.virtual
d.functional