Category: Management

Word count 2600
Assessment guidelines
This assessment aims to write a paper, which provides a critical review of the literature on a topic in Strategic GlobalMarketing. You can choose a title from the list of indicative global marketing related topics presented below. You will then have to conduct an in-depth literature review around the chosen topic area in an appropriate format paper followed by an Introduction, Main body – critical analysis of the topic, and a Conclusion. You are required to critically analyze the topic of your selection.
International Marketing Strategy – Adaptation or Standardisation?
Cultural and Social Factors in International Marketing – Think Global, Act Local?
Market Segmentation and International Marketing – How do firms Segment across National Boundaries?
Globalisation and Marketing – A Positive Impact upon Society?
Services and International Marketing – How do Firms Manage Services across Borders?
International Marketing Communications for International Business – How do Firms Develop Trans-National Marketing Communications?
Your literature review must draw from a broad range of academic sources. A literature review surveys books, scholarly articles, and any other sources relevant to a particular topic, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the topic being investigated.

For this question, we return to Pat’s, one of the Philadelphia cheesesteak restaurants mentioned in Problem Set 17 about market share analysis. Cheesesteak service at Pat’s is limited to a single walk-up window: as a customer, you get into a single-file line and, upon reaching the service window, you order your sandwich, pay for it, receive it, and leave. Suppose, on average, that 48 customers arrive per hour, while the average service time per customer is 40 seconds. Assume that the single-channel (M/M/1) queuing model is appropriate for this scenario. (Include at least three decimal places in your answers.)
(a) Indicate the average arrival rate λ in customers per minute.
(b) Indicate the average service rate μ in customers per minute.
(c) What is the probability that the service window completes a customer’s order within
18 seconds?
45 seconds?
1 minute, 12 seconds?
(d) Determine the probability that the number of arrivals in a one-minute period is
no customers?
one customer?
two customers?
more than two customers?
(e) What is the probability that an arriving customer will have to wait for service?
(f) What is the average number of customers waiting in line?
(g) What is the average amount of time, in minutes, that a customer spends waiting in line (i.e., before they reach the service window)?
(h) What is the average number of customers in the service system?

Explain how you will prepare them for the change project.
Explain the anticipated timeline and actions (meetings, education, etc.) for implementing the change project.
Discuss how you will track the progress of the change project using the timeline.
Culture of Change
In this paragraph, address the following with explanation and detail:
Summarize and describe the setting where the change project will occur. Do not list specific organization names.
Does your organization have defined protocols/practices for implementing a change project? If so, briefly describe. If not, what would you recommend?
Describe how you will advocate for the client population involved in the change.
Describe the communication and engagement strategies you will employ to involve the stakeholders and develop support for the change project.
Considerations
In this paragraph, address the following with explanation and detail:
Discuss the current policies or procedures that should be considered within your organization before implementing the change project.
Explain the type of cost analysis needed before implementing the change project and who should be involved. You are not required to perform an actual cost analysis for your project.
Describe the possible financial, human, and material resources required to implement the change project.

Group B: Situational analysis/Problem-solving [25]Q. 2. Read and analyze the following situation to solve the problem given in the questions that follow:
Tech Solutions, a mid-sized IT firm based in Kathmandu, has experienced rapid growth in the past five years. As the company expanded into new markets across South Asia, its workforce became increasingly diverse, encompassing a mix of nationalities, cultures, genders, age groups, and professional backgrounds. Initially, management saw this diversity as a strength. However, over time, they began to face challenges: communication breakdowns in project teams, cultural misunderstandings, varying expectations regarding work styles, and inconsistent team performance.
Despite having highly skilled employees, Tech noticed a decline in project efficiency and increasing internal conflicts. A performance audit revealed that teams with greater diversity were often underperforming compared to more homogeneous groups. The HR department raised concerns that the lack of effective diversity management was leading to disengagement and reduced collaboration.
Questions:
The literature, however, suggests that team performance is always better; Tech has experienced a decrease in project efficiency and an increase in internal conflicts in the team. Identify the probable reasons for them. [10]
What interventions do you suggest to the company to resolve the problem? [15]

Decision Support Tools
EXTRA INDEPENDENT CHALLENGE 1
You work for a local car dealership. Until recently, your dealership was the top seller of T Sports Carsin the state. When the manufacturer T Sports decided not to continue making sports cars, salesdropped off significantly. You have been asked to use decision support tools to show potential carbuyers what they gain when buying a T Sports Car compared to another brand. Based on your ownpersonal information, complete the following steps to make the purchase decision. Include theinformation in a presentation. Submit the presentation to your instructor as requested.
In a document or spreadsheet, list any money you have saved to buy a new car.
List the factors that are important to you, such as price, color, features, two door, engine size,reliability, and so on. These are your decision criteria.
Rank how important each factor is in your decision.
Assign weights to each factor according to your rankings.
Gather information about available cars using online resources. In other words, compare eachcar against the criteria you selected.
The car with the highest score is the one you should purchase.
EXTRA INDEPENDENT CHALLENGE 2
You work for an outdoor shop with locations across the country. Your company has never usedspreadsheet tools. Send an e-mail to your boss describing how the company would benefit from usingspreadsheet tools. Send the message to yourself and copy your instructor.

Tech Solutions, Inc., is a mid-sized but growing technology firm that prides itself on having an innovative and collaborative culture. To keep up with its expansion, the company has started hiring new candidates and promoting internal employees. To streamline its hiring of a new senior level software engineer, the hiring manager adopts an AI-based resume screening tool to filter candidates. Meanwhile, an internal employee, Melissa, has decided to apply to the position as a promotion.Melissa has been working at Tech Solutions for five years as a mid-level software engineer. She led several major projects and consistently receives high-performance reviews. However, when she applies for the senior level software engineer position, she is overlooked in favor of an external candidate with slightly less experience who previously worked with the department director.Additionally, several job candidates have raised concerns about the job description. The posting advertised flexible hours and remote work, but during the interview process, candidates learn that the company expects long work hours and requires employees to be in the office at least four days a week.
Questions:Describe at least two ethical and/or legal issues present in the company’s hiring and promotion practices.If you were an HR consultant for Tech Solutions what recommendations would you make to ensure ethical hiring and promotion practices?