Category: Management

A businesswoman unit manager must keep several things in mind when choosing from alternative strategies for her department, which statement about her decision making is false

➤ How does a “product champion” differ from induced strategic behavior in this case?
A product champion is an individual who promotes and drives an idea, securing resources and persuading colleagues. Induced strategic behavior is top-down, planned implementation from formal strategy. In 3M’s Post-it case, Art Fry acted as a product champion and pursued grassroots development rather than following an imposed corporate plan.

➤ How does a trade acceptance differ from a sight draft?
A sight draft is payable on presentation to the drawee, so payment is due immediately when they see the document. A trade acceptance is a type of time draft that the buyer signs to accept future payment on a specified date. The trade acceptance defers cash flow and can be used for financing or discounts.

2.
Is e-fulfillment a new concept? What is the difference between online and catalog selling? Consider Land’s End that has both chain channels (online and catalog selling).

➤ What does the research say about predictors of successful sales managers?
Research identifies predictors such as prior coaching experience, emotional intelligence, strategic thinking, hiring and development track record, and measurable people-management outcomes. Behavioral assessments, structured interviews, and past leadership tasks predict success better than quota attainment alone. Studies also highlight the value of formal management training, mentorship, and data literacy for forecasting, CRM use, and KPI-driven team improvement.

A celebrity endorser will not be perceived as attractive unless he or she simultaneously possesses the attributes ofphysical attractiveness, respect, and similarity.TrueFalse

21.25 pointsWhich physical product would be considered the most global because it is the same everywhere?
breakfast cereal
instant coffee
chocolate
tonic water