Category: Management

Present four demographic questions that address your research problem. Be sure to identify the measurement scale you are using and why. (nominal, ordinal, ratio, interval)
Question:
What is your gender identity? (e.g., Male, Female, Non-binary, Prefer to self-describe)
Measurement scale:
Nominal
Why:
Responses are categories without inherent order; categories are mutually exclusive and only allow classification.
Question:
What is the highest level of education you have completed? (e.g., Less than high school, High school diploma, Some college, Bachelor’s degree, Graduate degree)
Measurement scale:
Ordinal
Why:
Categories have a natural order (more to less education) but intervals between categories are not equal or precisely measurable.
Question:
What is your year of birth? (enter four-digit year, e.g., 1985)
Measurement scale:
Interval
Why:
Year values have meaningful differences (e.g., the difference between 1980 and 1990 is ten years), but the zero point (year 0) is arbitrary, so ratios are not meaningful.
Question:
What is your total annual household income before taxes? (enter amount in your local currency)
Measurement scale:
Ratio
Why:
Income has a true zero (no income is meaningful), and meaningful ratios can be computed (e.g., one income can be twice another).