Category: Management

➤ How does community relations differ from media relations?
Community relations centers on direct, local engagement. It runs events, volunteer initiatives, charitable giving, and community partnerships to build trust away from competition. Media relations focuses on journalists, press releases, interviews, and coverage to shape public messaging. The two work together, but one builds local ties while the other manages publicity and news flow.

11 pointThe process of providing goods and services in accord with a plan of action is calledstrategy formulation.strategy contingency.strategy implementation.strategy control.

12.Question 12Market positioning refers to arranging for a product to occupy a clear, distinctive place relative to competing products in the minds of target consumers.TrueFalse

➤ When should a company use a chase strategy instead of a level strategy?
Use a chase strategy when demand fluctuates widely, inventory is costly or perishable, and the workforce can flexibly scale. Choose level production when hiring and firing costs, union rules, or morale concerns are high. Compare inventory carrying costs, labor flexibility, and service requirements before deciding between the two approaches.