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Tag: Financial Accounting

  • [Solved] BC Proposal

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    Page limit- 1-2 Pages Proposal topic- Exploring Blockchain-Based Solutions to Improve Cross-Border Payments Content- Introduction, 1 Research question, 2-3 problem statements Instructions- for the proposal, you should start on a general level with some type of introductory remarks before going into …

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    Assignment Prompt & Instructions

    Page limit- 1-2 Pages

    Proposal topic- Exploring Blockchain-Based Solutions to Improve Cross-Border Payments

    Content- Introduction, 1 Research question, 2-3 problem statements

    Instructions- for the proposal, you should start on a general level with some type of introductory remarks before going into the details of the specific research question you are proposing. Provide a statement of the question, issue or general problem that you are examining and then discuss what other studies have said about your research topic and how your research relates to that of other scholars who have written on the topic.

  • [Solved] 3 reasons why marketing and organizational structure are important to strategy implementation

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    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing) Identify and discuss three reasons why marketing and organizational structure are important to strategy implementation. Provide examples in your responses based on the industry in which you have worked, are work…

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    Assignment Prompt & Instructions

    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

    Identify and discuss three reasons why marketing and organizational structure are important to strategy implementation. Provide examples in your responses based on the industry in which you have worked, are working in, or would like to work in when addressing this question.

  • [Solved] Tesla

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    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets) _**Part 1: Marketing Expenses Versus Rival Firms**_ Create a data table to illustrate the marketing expenses vs. rival firms by doing the following. – **Step 1:** Go to the Investor Relations pag…

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    Assignment Prompt & Instructions

    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets)

    _**Part 1: Marketing Expenses Versus Rival Firms**_

    Create a data table to illustrate the marketing expenses vs. rival firms by doing the following.

    – **Step 1:** Go to the Investor Relations page on Tesla’s      website as well as two of its primary competitor's websites and download      the three Form 10Ks for the respective firms.
    – **Step 2:** Look in the table of contents of each Form 10K to      find the pages that reveal the three firms' marketing or advertising      expenditures.
    – **Step 3:** Prepare a comparative data table to      consolidate this information.
    – **Step 4:** Prepare a report in at least 250 words to suggest      implications for Tesla in terms of marketing or advertising expenditures      going forward as needed to implement strategies.

    _**Part 2: Perceptual Map**_

    Develop a perceptual map for the company by doing the following.

    – **Step 1:** Refer to the information on perceptual maps in      Chapter 7 of _Strategic Management: A Competitive Advantage      Approach, Concepts, and Cases_. Follow Steps 1–5 in Chapter 7 and      create a perceptual map similar to that in Figure 7-11 for your team's      company.
    – **Step 2:** Utilize your strategic planning template to      develop the perceptual map for Tesla.
    – **Step 3:** In at least 100 words, summarize the information      in Steps 4 and 5 in Chapter 7 and how it influences the firm's strategy      choices.

    _**Part 3: Diagramming Existing and Proposed Organizational Chart**_

    – **Step 1:** Refer to Chapter 7 of _Strategic      Management: A Competitive Advantage Approach, Concepts, and Cases_ to      learn about effective organizational charts.
    – **Step 2:** Develop an existing organizational chart for your      selected firm. As described in the chapter, use numbers in your chart.      Always number executive positions, as shown in the textbook to reveal      reporting relationships.
    – **Step 3:** Develop a new and improved organizational      chart for the firm. You may want to change the list given by adding and      deleting positions as you deem necessary as well as changing certain      titles. Follow the chapter guidelines and do's and don'ts in devising      organizational charts to assist you.
    – **Step 4:** Write an overview in at least 250 words to detail      the specific changes, associated costs, and recommendations you made.

    _**Deliverables**_

    – Submit the      comparative data table.
    – Submit the      report in at least 250 words to suggest implications for your company in      terms of marketing or advertising expenditures.
    – Submit the      perceptual map.
    – Submit the      brief summary in at least 100 words of the information in Steps 4 and 5 in      Chapter 7 and how it influences the firm's strategy choices.
    – Submit the      "Existing Organizational Chart."
    – Submit the      "Proposed Organizational Chart."
    – Submit the      overview in at least 250 words detailing the specific changes, associated      costs, and recommendations you made.

  • [Solved] Value proposition

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    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing) Describe your understanding of value proposition in context of early stage company and well established company? Does it impact organization structure and strategy? If so, how so, and if not, why not? Please exp…

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    Assignment Prompt & Instructions

    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

    Describe your understanding of value proposition in context of early stage company and well established company?  Does it impact organization structure and strategy? If so, how so, and if not, why not? Please explain by providing cited support examples of each claim.

  • [Solved] Prof Double R

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    Respond to Gabriella and Niki while being respectful of and sensitive to their viewpoints. Consider advancing the discussion in the following ways: – Post an article, video, or visual to reinforce a peer's idea or challenge them to see their point from a different perspective. – Engage in conversati…

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    Assignment Prompt & Instructions

    Respond to Gabriella and Niki while being respectful of and sensitive to their viewpoints. Consider advancing the discussion in the following ways:

    – Post an article, video, or visual to reinforce a peer's idea or challenge them to see their point from a different perspective.
    – Engage in conversation with your peers around cognitive processes. Consider asking a question or sharing your personal experience.

    Gabriella Post

    Hi everyone, my name is Gabriella and I am a Psychology major. I am a stay-at-home Mom with a young daughter who is working towards completing my degree so I may pursue a career in a Helping Professional. I am particularly interested in Marriage and Family Therapy and Counseling as a means of helping people improve their lives by understanding how they think, feel and behave.

    Studying Psychology has given me insight to my own mental processes and the way others interact with their environment. While Watson and Skinner (Behaviorists) believed that Psychology should only focus on Observable Behavior (as internal mental processes can’t be directly observed), Cognitive Psychology focuses on how individuals mentally process information, including Memory, Perception, Attention and Problem Solving. I believe there can be significant insight to be gained from the study of our mind, although we can’t always observe it directly. Researchers can conduct Experiments, use Brain Imaging and Cognitive Testing in order to infer how the mind operates. While we may never completely understand Everything about the Human thought process, Cognitive Psychology allows for the development of Models and Theories to explain the ways in which we process information and make decisions.

    I believe one of the greatest Strengths I have cognitively is my ability to recognize when something has changed (Something Is Out-of-place). This means I am highly Aware of detail in my surroundings, and therefore have the ability to identify when there is a difference in something/ somewhere, quickly. I also believe I am relatively capable of Multi-Tasking since being a parent generally requires the responsibility for many things at the same time.

    One Cognitive Skill I would like to develop/improve upon is Sustained Attention since having an inability to focus consistently due to Distractions impedes my ability to successfully complete the Task I am attempting to perform (i.e. Studying or Completing Assignments). If I were able to improve my ability to focus for longer periods of time, I believe I could become not only more Productive in school, but in my everyday Life (Work, Family, etc.).

    Additionally, I also believe that very few people are able to accurately identify how they think; we often have Biases, Emotional Influences, and Other Factors that can cloud our Judgement (Perceptions of How We Think).

    The Understanding of our Cognitive Strengths/Weaknesses (and areas for improvement) directly correlate to our Ability to Care for Ourselves and Our Emotional Intelligence. Understanding how we Think and Process Information can assist us with Emotion Regulation, Stress Management and Decision Making. In a Professional Environment, Self-Awareness improves our ability to Communicate, Empathetic Interactions and Ethical Decisions with Others.

    NIKI POST

    Hello everyone, my name is Niki, and I am majoring in psychology. I have a strong interest in understanding human behavior, leadership, and how people think and make decisions. Much of my professional experience has involved working in environments where observation, communication, and quick decision-making are important. Because of this, learning about cognitive processes is especially interesting to me since it helps explain how people interpret situations and respond to them.

    Behaviorists such as Watson and Skinner believed that it was impossible to truly understand what happens inside the mind because thoughts cannot be directly observed. Instead, they focused only on observable behavior. Cognitive psychology takes a different approach by studying mental processes such as attention, perception, memory, and decision-making to better understand how people think (Goldstein, 2020). While we may never fully understand every detail of the human mind, I believe research allows us to gain valuable insight into how people process information and why they behave the way they do.

    One of my biggest cognitive strengths is being able to notice when something is out of place. I tend to be very observant and aware of my surroundings, which is especially important in my work environment where recognizing small changes in behavior or situations can make a big difference. However, one cognitive skill I would like to improve is maintaining strong focus for longer periods of time. With many responsibilities and distractions, it can sometimes be difficult to stay fully focused on one task.

    Understanding our cognitive strengths and weaknesses is closely connected to emotional intelligence. Developing self-awareness helps us recognize how our thinking patterns affect our decisions and interactions with others. This awareness can improve communication, support better decision-making, and contribute to both personal growth and professional success.

  • [Solved] Logistics Discussion 8

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) ## **Discussion Thread: Implementation of an Integrated Logistics System** In this discussion, pay particular attention to: 1. Project structure 2. Functional responsibilities 3. Educatio…

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    Assignment Prompt & Instructions

    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    ## **Discussion Thread: Implementation of an Integrated Logistics System**

    In this discussion, pay particular attention to:

    1. Project structure
    2. Functional responsibilities
    3. Education and Training
    4. Data accuracy
    5. Information technology
    6. Timeline and activities on the critical path
    7. Gaining organizational commitment

    See attached

    – [\
    \
    Discussion8.docx](https://www.sweetstudy.com/files/discussion8-docx-10512131 "Discussion8.docx")

  • [Solved] Business & Finance – Financial markets Assignment 4: Create Your New Product. Create an infographic, a visual representation and 10 – 12 slides, excluding the cover & references pages. See Instructions for more details

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    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets) **files (3)** – ## Assignment4InstructionsHM.docx – ## Lesson4AssignmentReadingsHM.docx – ## ASSIGNMENT4RUBRIC.docx **## Assignment4InstructionsHM.docx** Assignment 4: Create Your New Product **I…

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    Assignment Prompt & Instructions

    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets)

    **files (3)**

    – ## Assignment4InstructionsHM.docx

    – ## Lesson4AssignmentReadingsHM.docx

    – ## ASSIGNMENT4RUBRIC.docx

    **## Assignment4InstructionsHM.docx**

    Assignment 4: Create Your New Product

    **Instructions**

    You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also important to understand the risks and pitfalls in each stage. In this assignment, you will:

    · Introduce your new product,

    · Develop an infographic for the new product development process, and

    · Identify the steps you would go through to complete the development process for your new product

    Identify the steps in the new product development process and evaluate the challenges.

    A. Create an infographic, a visual representation of your information. Your infographic should (i) show the steps in the new product development process and (ii) identify the challenges of each step. Use the Process Infographics format from Vismo.co's
    [What Is an Infographic? blog](https://visme.co/blog/what-is-an-infographic/). Use boxes to illustrate the steps in the process. Label each box clearly to correspond with each step in the new product development process. Within each box, briefly describe the step and the associated challenges.

    B. In addition to the infographic, explain each step in the new product development process in a PowerPoint presentation and evaluate the challenges. In your PowerPoint, identify each stage and the associated challenges for your new product. Be sure to provide the needed details in each step. Each slide should include a minimum of 100-150 words in the slide notes.

    Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.

    **Requirements**

    Length: 10 – 12 slides, excluding the cover & references pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Lesson4AssignmentReadingsHM.docx**

    **Lesson 4: New Product Creation**

    To maintain their competitive edge, marketers work to provide their customers with value. If they fail to do so, customers will move on to their competitors, where they see better value in what they purchase. To provide added value, marketers engage in the new product development process to develop products and services that are either new or find new applications for their existing products. This is especially important, as marketing activities are the worst-executed activities when developing new products (Cooper, 2019).

    Various authors have offered models with differing numbers of systematic steps that must be followed in the new product development process. The number of steps in the process can vary because of the nature of the industry (Singh, 2021; Adams, 2019). It takes two years to get a product from the drawing board to the consumer’s hands.

    **The Steps of New Product Design**

    Regardless of the number of stages of the new product development process, there are important drivers of success. First, the process must have effective tactics, such as meaningful front-end research and developing a solid value proposition. Second, Strategic and environmental factors must be considered, including corporate climate and culture and the organization’s innovation strategy. Finally, organizational systems that are used for new product development are essential. Some plans include stage-gate processes and ideation methods (Cooper, 2019).

    Developing a new product is time-consuming and risky and needs funding. Not all new product launches succeed, leading to poor financial returns. Some of the examples of why a new product launch fails are simple. On the one hand, a reason for failure could be that consumers did not require the product. Another reason could be that the new entrant failed to distinguish itself from a competitor’s existing brand. To avoid these pitfalls, Marketers must engage in the new product development process to launch a competitive product that consumers desire.

    **References**

    Cooper, R. G. (2019). The drivers of success in new-product development.
    _Industrial Marketing Management,_ _76,_ 36-47.

    Singh, S. (2021).
    _What are the Seven Stages in the New Product Development Process?_

    Adams, Daphne (2019).
    _Five phases of the New Product Development Process._

    Tech in 5 Minutes. (2020, June 24).
    _7 Stages of Product Development Process_ [Video]. YouTube. https://www.youtube.com/watch?v=k9qOo09KG_I

    **## ASSIGNMENT4RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Develop infographic | 5 points<br>Student developed a clear infographic with appropriate text and images. | 4.65 points<br>Student developed an infographic with images but a text that requires more substance. | 4.45 points<br>Student developed an infographic with images and limited text. | 4.1 points<br>Student developed an infographic without explanation of the challenges of each step. | 3.6 points<br>Student did not provide an infographic. | Score of Develop infographic,<br>/ 5 |
    | Identified the steps and challenges of the new product development. | 5 points<br>Student developed a clear discussion with sound support for the choice. | 4.65 points<br>Student developed a discussion with an explanation which needed more substance. | 4.45 points<br>Student developed a discussion with no support for its appropriateness. | 4.1 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 3.6 points<br>Student did not provide a discussion. | Score of Identified the steps and challenges of the new product development.,<br>/ 5 |
    | Applies how the new product development process affects the student's new product. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Applies how the new product development process affects the student's new product.,<br>/ 3 |
    | PowerPoint notes follow APA standards. | 2 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 1.86 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 1.78 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 1.64 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 1.44 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of PowerPoint notes follow APA standards.,<br>/ 2 |

    **## ASSIGNMENT4RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Develop infographic | 5 points<br>Student developed a clear infographic with appropriate text and images. | 4.65 points<br>Student developed an infographic with images but a text that requires more substance. | 4.45 points<br>Student developed an infographic with images and limited text. | 4.1 points<br>Student developed an infographic without explanation of the challenges of each step. | 3.6 points<br>Student did not provide an infographic. | Score of Develop infographic,<br>/ 5 |
    | Identified the steps and challenges of the new product development. | 5 points<br>Student developed a clear discussion with sound support for the choice. | 4.65 points<br>Student developed a discussion with an explanation which needed more substance. | 4.45 points<br>Student developed a discussion with no support for its appropriateness. | 4.1 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 3.6 points<br>Student did not provide a discussion. | Score of Identified the steps and challenges of the new product development.,<br>/ 5 |
    | Applies how the new product development process affects the student's new product. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Applies how the new product development process affects the student's new product.,<br>/ 3 |
    | PowerPoint notes follow APA standards. | 2 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 1.86 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 1.78 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 1.64 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 1.44 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of PowerPoint notes follow APA standards.,<br>/ 2 |

    **## Assignment4InstructionsHM.docx**

    Assignment 4: Create Your New Product

    **Instructions**

    You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also important to understand the risks and pitfalls in each stage. In this assignment, you will:

    · Introduce your new product,

    · Develop an infographic for the new product development process, and

    · Identify the steps you would go through to complete the development process for your new product

    Identify the steps in the new product development process and evaluate the challenges.

    A. Create an infographic, a visual representation of your information. Your infographic should (i) show the steps in the new product development process and (ii) identify the challenges of each step. Use the Process Infographics format from Vismo.co's
    [What Is an Infographic? blog](https://visme.co/blog/what-is-an-infographic/). Use boxes to illustrate the steps in the process. Label each box clearly to correspond with each step in the new product development process. Within each box, briefly describe the step and the associated challenges.

    B. In addition to the infographic, explain each step in the new product development process in a PowerPoint presentation and evaluate the challenges. In your PowerPoint, identify each stage and the associated challenges for your new product. Be sure to provide the needed details in each step. Each slide should include a minimum of 100-150 words in the slide notes.

    Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.

    **Requirements**

    Length: 10 – 12 slides, excluding the cover & references pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Lesson4AssignmentReadingsHM.docx**

    **Lesson 4: New Product Creation**

    To maintain their competitive edge, marketers work to provide their customers with value. If they fail to do so, customers will move on to their competitors, where they see better value in what they purchase. To provide added value, marketers engage in the new product development process to develop products and services that are either new or find new applications for their existing products. This is especially important, as marketing activities are the worst-executed activities when developing new products (Cooper, 2019).

    Various authors have offered models with differing numbers of systematic steps that must be followed in the new product development process. The number of steps in the process can vary because of the nature of the industry (Singh, 2021; Adams, 2019). It takes two years to get a product from the drawing board to the consumer’s hands.

    **The Steps of New Product Design**

    Regardless of the number of stages of the new product development process, there are important drivers of success. First, the process must have effective tactics, such as meaningful front-end research and developing a solid value proposition. Second, Strategic and environmental factors must be considered, including corporate climate and culture and the organization’s innovation strategy. Finally, organizational systems that are used for new product development are essential. Some plans include stage-gate processes and ideation methods (Cooper, 2019).

    Developing a new product is time-consuming and risky and needs funding. Not all new product launches succeed, leading to poor financial returns. Some of the examples of why a new product launch fails are simple. On the one hand, a reason for failure could be that consumers did not require the product. Another reason could be that the new entrant failed to distinguish itself from a competitor’s existing brand. To avoid these pitfalls, Marketers must engage in the new product development process to launch a competitive product that consumers desire.

    **References**

    Cooper, R. G. (2019). The drivers of success in new-product development.
    _Industrial Marketing Management,_ _76,_ 36-47.

    Singh, S. (2021).
    _What are the Seven Stages in the New Product Development Process?_

    Adams, Daphne (2019).
    _Five phases of the New Product Development Process._

    Tech in 5 Minutes. (2020, June 24).
    _7 Stages of Product Development Process_ [Video]. YouTube. https://www.youtube.com/watch?v=k9qOo09KG_I

    **## ASSIGNMENT4RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Develop infographic | 5 points<br>Student developed a clear infographic with appropriate text and images. | 4.65 points<br>Student developed an infographic with images but a text that requires more substance. | 4.45 points<br>Student developed an infographic with images and limited text. | 4.1 points<br>Student developed an infographic without explanation of the challenges of each step. | 3.6 points<br>Student did not provide an infographic. | Score of Develop infographic,<br>/ 5 |
    | Identified the steps and challenges of the new product development. | 5 points<br>Student developed a clear discussion with sound support for the choice. | 4.65 points<br>Student developed a discussion with an explanation which needed more substance. | 4.45 points<br>Student developed a discussion with no support for its appropriateness. | 4.1 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 3.6 points<br>Student did not provide a discussion. | Score of Identified the steps and challenges of the new product development.,<br>/ 5 |
    | Applies how the new product development process affects the student's new product. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Applies how the new product development process affects the student's new product.,<br>/ 3 |
    | PowerPoint notes follow APA standards. | 2 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 1.86 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 1.78 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 1.64 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 1.44 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of PowerPoint notes follow APA standards.,<br>/ 2 |

    **## Assignment4InstructionsHM.docx**

    Assignment 4: Create Your New Product

    **Instructions**

    You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also important to understand the risks and pitfalls in each stage. In this assignment, you will:

    · Introduce your new product,

    · Develop an infographic for the new product development process, and

    · Identify the steps you would go through to complete the development process for your new product

    Identify the steps in the new product development process and evaluate the challenges.

    A. Create an infographic, a visual representation of your information. Your infographic should (i) show the steps in the new product development process and (ii) identify the challenges of each step. Use the Process Infographics format from Vismo.co's
    [What Is an Infographic? blog](https://visme.co/blog/what-is-an-infographic/). Use boxes to illustrate the steps in the process. Label each box clearly to correspond with each step in the new product development process. Within each box, briefly describe the step and the associated challenges.

    B. In addition to the infographic, explain each step in the new product development process in a PowerPoint presentation and evaluate the challenges. In your PowerPoint, identify each stage and the associated challenges for your new product. Be sure to provide the needed details in each step. Each slide should include a minimum of 100-150 words in the slide notes.

    Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.

    **Requirements**

    Length: 10 – 12 slides, excluding the cover & references pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Lesson4AssignmentReadingsHM.docx**

    **Lesson 4: New Product Creation**

    To maintain their competitive edge, marketers work to provide their customers with value. If they fail to do so, customers will move on to their competitors, where they see better value in what they purchase. To provide added value, marketers engage in the new product development process to develop products and services that are either new or find new applications for their existing products. This is especially important, as marketing activities are the worst-executed activities when developing new products (Cooper, 2019).

    Various authors have offered models with differing numbers of systematic steps that must be followed in the new product development process. The number of steps in the process can vary because of the nature of the industry (Singh, 2021; Adams, 2019). It takes two years to get a product from the drawing board to the consumer’s hands.

    **The Steps of New Product Design**

    Regardless of the number of stages of the new product development process, there are important drivers of success. First, the process must have effective tactics, such as meaningful front-end research and developing a solid value proposition. Second, Strategic and environmental factors must be considered, including corporate climate and culture and the organization’s innovation strategy. Finally, organizational systems that are used for new product development are essential. Some plans include stage-gate processes and ideation methods (Cooper, 2019).

    Developing a new product is time-consuming and risky and needs funding. Not all new product launches succeed, leading to poor financial returns. Some of the examples of why a new product launch fails are simple. On the one hand, a reason for failure could be that consumers did not require the product. Another reason could be that the new entrant failed to distinguish itself from a competitor’s existing brand. To avoid these pitfalls, Marketers must engage in the new product development process to launch a competitive product that consumers desire.

    **References**

    Cooper, R. G. (2019). The drivers of success in new-product development.
    _Industrial Marketing Management,_ _76,_ 36-47.

    Singh, S. (2021).
    _What are the Seven Stages in the New Product Development Process?_

    Adams, Daphne (2019).
    _Five phases of the New Product Development Process._

    Tech in 5 Minutes. (2020, June 24).
    _7 Stages of Product Development Process_ [Video]. YouTube. https://www.youtube.com/watch?v=k9qOo09KG_I

    **## ASSIGNMENT4RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Develop infographic | 5 points<br>Student developed a clear infographic with appropriate text and images. | 4.65 points<br>Student developed an infographic with images but a text that requires more substance. | 4.45 points<br>Student developed an infographic with images and limited text. | 4.1 points<br>Student developed an infographic without explanation of the challenges of each step. | 3.6 points<br>Student did not provide an infographic. | Score of Develop infographic,<br>/ 5 |
    | Identified the steps and challenges of the new product development. | 5 points<br>Student developed a clear discussion with sound support for the choice. | 4.65 points<br>Student developed a discussion with an explanation which needed more substance. | 4.45 points<br>Student developed a discussion with no support for its appropriateness. | 4.1 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 3.6 points<br>Student did not provide a discussion. | Score of Identified the steps and challenges of the new product development.,<br>/ 5 |
    | Applies how the new product development process affects the student's new product. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Applies how the new product development process affects the student's new product.,<br>/ 3 |
    | PowerPoint notes follow APA standards. | 2 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 1.86 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 1.78 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 1.64 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 1.44 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of PowerPoint notes follow APA standards.,<br>/ 2 |

  • [Solved] Business & Finance – Financial markets Assignment 3: Identify Your Company and Competitors. 5 – 7 pages, excluding cover and reference pages.

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    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets)

    **files (3)**

    – ## Assignment3InstructionsHM.docx

    – ## Assignment3LessonReadingsHM.docx

    – ## Assignment3RUBRIC.docx

    **## Assignment3InstructionsHM.docx**

    Assignment 3: Identify Your Company and Competitors

    **Instructions**

    Consider a company you are a part of and the family of products your company offers to the marketplace. If you are not part of a company, choose one to work with. As the marketing manager, you have been tasked with presenting a competitive analysis to your department regarding how competition is driving your product development.

    In no more than five sentences, describe the company and what the product offerings are. For example, does your company produce consumer electronics? Perhaps, it is in the clothing industry? Could it be in consumer consumables, e.g., beverages, snack foods, etc? Note that moving forward, when reference is made to "your company", this is the company you will focus on and work with. Anticipating that you will be pulled into the innovative product development process, conduct a market analysis.

    Understanding the competition and the market environment are pivotal to developing an innovative product. Misunderstanding the market or the competition may lead to a lack of product-market fit and the inability to compete. In this assignment, you will:

    · Identify your company and its products

    · Analyze your competition through SWOT analyses, and

    · Apply that knowledge to develop your company strategy.

    Identify two of your competitors and name them.

    · For each competitor, conduct a SWOT analysis, i.e., determine (i) their strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats, using the template included in this week's resources.

    · Discuss your findings.

    In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.)

    Note that parts (a) and (b) focus only on your competitors.

    · Now consider your own company.

    ·

    · How many different segments are you targeting with your present product offerings?

    · Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.

    **Requirements**

    Length: 5 – 7 pages, excluding cover and reference pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Assignment3LessonReadingsHM.docx**

    **Lesson 3: Competitive Analysis**

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry (“Thebusinessplanshop”,”n.d.).

    Consumers’ needs and wants change continuously. With the continuous growth in technology, consumers have been ‘trained’ to expect new products in the marketplace regularly. To maintain their competitive edge, companies have obliged.

    What do consumers look for in a product? How do they arrive at their purchase decisions? For marketers, the answers to these questions provide the key to the success of their product offerings. Features, functionality, price, quality, after-sales support, etc., may drive purchase decisions. They can also be caused by experience with the company, its family of brands, or even input from family and friends, customer reviews, etc.

    Marketers segment the consumer base to define better, identify, and target their potential customers for their product offerings. Segmentation helps identify opportunities and provides clarity and focused insights on the potential customers' location. It also helps to tailor message content to the targeted audience.

    In any given industry, having competitors is natural. It is rare to be the only company in the playground. Understanding the competition is critical in the competitive marketplace. Having timely access to marketing intelligence regarding the competition is essential and can promptly make or break a new product launch.

    How does one gather marketing intelligence? To begin with, a company’s sales force is a reliable source, and so are its customers. Trade fairs and trade publications are some of the other sources. Additionally, competitors’ websites, annual reports, and social media are some other sources.

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry.

    An essential tool when evaluating the market is SWOT analysis. A SWOT analysis observes an organization's strengths, weaknesses, opportunities, and threats. SWOT analyses have been used for over 6 decades to evaluate an organization’s position in the market and the internal and external factors that help or harm them, especially in times of indecision (Benzgahta et al., 2021).

    Strengths and weaknesses are an organization's positive and negative internal aspects, whereas opportunities and threats are the helpful and harmful external elements that affect the organization (Minsky & Aron, 2021). Specifically, strengths are controllable positives of the company that lead to a competitive advantage; Weaknesses are negative internal elements that take away from strengths; opportunities are external factors that may benefit future success; and threats are uncontrollable influences that negatively impact success (White et al., 2022). Here are some examples according to White et al. (2022):

    ·
    **Strengths**: High product quality and efficient processes.

    ·
    **Weaknesses**: Knowledge gaps and lack of cash flow.

    ·
    **Opportunities**: Industry growth and positive customer feedback.

    ·
    **Threats**: Cost of supply and upcoming laws or policies.

    **References**

    Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

    Minsky, L. & Aron, D. (2021, February 23). Are You Doing the SWOT Analysis Backwards? Harvard Business Review. https://hbr.org/2021/02/are-you-doing-the-swot-analysis-backwards?registration=success

    Thebusinessplanshop. (n.d.). How to do a market analysis for a business plan. https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for_business_plan

    White, J. & Bortoff, C. (2022, March 25). What Is A SWOT Analysis? Download Our Free Template. Forbes Advisor. https://www.forbes.com/advisor/business/what-is-swot-analysis/

    SWOT Analysis Template.

    https://miro.com/templates/swot-analysis/

    **## Assignment3RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Conducted SWOT Analysis for two competitors | 3 points<br>Student developed a clear analysis for both competitors. | 2.79 points<br>Student developed an analysis with an explanation  which needed more substance. | 2.67 points<br>Student developed an analysis with limited support for its appropriateness. | 2.46 points<br>Student developed an analysis without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide an analysis. | Score of Conducted SWOT Analysis for two competitors,<br>/ 3 |
    | Discussed findings of SWOT Analysis. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Discussed findings of SWOT Analysis.,<br>/ 3 |
    | Identified innovative product environment based on SWOT analyses. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Identified innovative product environment based on SWOT analyses.,<br>/ 3 |
    | Document follows APA standards. | 1 point<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 0.93 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 0.89 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 0.82 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 0.72 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of Document follows APA standards.,<br>/ 1 |

    **## Assignment3RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Conducted SWOT Analysis for two competitors | 3 points<br>Student developed a clear analysis for both competitors. | 2.79 points<br>Student developed an analysis with an explanation  which needed more substance. | 2.67 points<br>Student developed an analysis with limited support for its appropriateness. | 2.46 points<br>Student developed an analysis without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide an analysis. | Score of Conducted SWOT Analysis for two competitors,<br>/ 3 |
    | Discussed findings of SWOT Analysis. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Discussed findings of SWOT Analysis.,<br>/ 3 |
    | Identified innovative product environment based on SWOT analyses. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Identified innovative product environment based on SWOT analyses.,<br>/ 3 |
    | Document follows APA standards. | 1 point<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 0.93 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 0.89 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 0.82 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 0.72 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of Document follows APA standards.,<br>/ 1 |

    **## Assignment3InstructionsHM.docx**

    Assignment 3: Identify Your Company and Competitors

    **Instructions**

    Consider a company you are a part of and the family of products your company offers to the marketplace. If you are not part of a company, choose one to work with. As the marketing manager, you have been tasked with presenting a competitive analysis to your department regarding how competition is driving your product development.

    In no more than five sentences, describe the company and what the product offerings are. For example, does your company produce consumer electronics? Perhaps, it is in the clothing industry? Could it be in consumer consumables, e.g., beverages, snack foods, etc? Note that moving forward, when reference is made to "your company", this is the company you will focus on and work with. Anticipating that you will be pulled into the innovative product development process, conduct a market analysis.

    Understanding the competition and the market environment are pivotal to developing an innovative product. Misunderstanding the market or the competition may lead to a lack of product-market fit and the inability to compete. In this assignment, you will:

    · Identify your company and its products

    · Analyze your competition through SWOT analyses, and

    · Apply that knowledge to develop your company strategy.

    Identify two of your competitors and name them.

    · For each competitor, conduct a SWOT analysis, i.e., determine (i) their strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats, using the template included in this week's resources.

    · Discuss your findings.

    In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.)

    Note that parts (a) and (b) focus only on your competitors.

    · Now consider your own company.

    ·

    · How many different segments are you targeting with your present product offerings?

    · Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.

    **Requirements**

    Length: 5 – 7 pages, excluding cover and reference pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Assignment3LessonReadingsHM.docx**

    **Lesson 3: Competitive Analysis**

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry (“Thebusinessplanshop”,”n.d.).

    Consumers’ needs and wants change continuously. With the continuous growth in technology, consumers have been ‘trained’ to expect new products in the marketplace regularly. To maintain their competitive edge, companies have obliged.

    What do consumers look for in a product? How do they arrive at their purchase decisions? For marketers, the answers to these questions provide the key to the success of their product offerings. Features, functionality, price, quality, after-sales support, etc., may drive purchase decisions. They can also be caused by experience with the company, its family of brands, or even input from family and friends, customer reviews, etc.

    Marketers segment the consumer base to define better, identify, and target their potential customers for their product offerings. Segmentation helps identify opportunities and provides clarity and focused insights on the potential customers' location. It also helps to tailor message content to the targeted audience.

    In any given industry, having competitors is natural. It is rare to be the only company in the playground. Understanding the competition is critical in the competitive marketplace. Having timely access to marketing intelligence regarding the competition is essential and can promptly make or break a new product launch.

    How does one gather marketing intelligence? To begin with, a company’s sales force is a reliable source, and so are its customers. Trade fairs and trade publications are some of the other sources. Additionally, competitors’ websites, annual reports, and social media are some other sources.

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry.

    An essential tool when evaluating the market is SWOT analysis. A SWOT analysis observes an organization's strengths, weaknesses, opportunities, and threats. SWOT analyses have been used for over 6 decades to evaluate an organization’s position in the market and the internal and external factors that help or harm them, especially in times of indecision (Benzgahta et al., 2021).

    Strengths and weaknesses are an organization's positive and negative internal aspects, whereas opportunities and threats are the helpful and harmful external elements that affect the organization (Minsky & Aron, 2021). Specifically, strengths are controllable positives of the company that lead to a competitive advantage; Weaknesses are negative internal elements that take away from strengths; opportunities are external factors that may benefit future success; and threats are uncontrollable influences that negatively impact success (White et al., 2022). Here are some examples according to White et al. (2022):

    ·
    **Strengths**: High product quality and efficient processes.

    ·
    **Weaknesses**: Knowledge gaps and lack of cash flow.

    ·
    **Opportunities**: Industry growth and positive customer feedback.

    ·
    **Threats**: Cost of supply and upcoming laws or policies.

    **References**

    Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

    Minsky, L. & Aron, D. (2021, February 23). Are You Doing the SWOT Analysis Backwards? Harvard Business Review. https://hbr.org/2021/02/are-you-doing-the-swot-analysis-backwards?registration=success

    Thebusinessplanshop. (n.d.). How to do a market analysis for a business plan. https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for_business_plan

    White, J. & Bortoff, C. (2022, March 25). What Is A SWOT Analysis? Download Our Free Template. Forbes Advisor. https://www.forbes.com/advisor/business/what-is-swot-analysis/

    SWOT Analysis Template.

    https://miro.com/templates/swot-analysis/

    **## Assignment3RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Conducted SWOT Analysis for two competitors | 3 points<br>Student developed a clear analysis for both competitors. | 2.79 points<br>Student developed an analysis with an explanation  which needed more substance. | 2.67 points<br>Student developed an analysis with limited support for its appropriateness. | 2.46 points<br>Student developed an analysis without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide an analysis. | Score of Conducted SWOT Analysis for two competitors,<br>/ 3 |
    | Discussed findings of SWOT Analysis. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Discussed findings of SWOT Analysis.,<br>/ 3 |
    | Identified innovative product environment based on SWOT analyses. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Identified innovative product environment based on SWOT analyses.,<br>/ 3 |
    | Document follows APA standards. | 1 point<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 0.93 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 0.89 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 0.82 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 0.72 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of Document follows APA standards.,<br>/ 1 |

    **## Assignment3InstructionsHM.docx**

    Assignment 3: Identify Your Company and Competitors

    **Instructions**

    Consider a company you are a part of and the family of products your company offers to the marketplace. If you are not part of a company, choose one to work with. As the marketing manager, you have been tasked with presenting a competitive analysis to your department regarding how competition is driving your product development.

    In no more than five sentences, describe the company and what the product offerings are. For example, does your company produce consumer electronics? Perhaps, it is in the clothing industry? Could it be in consumer consumables, e.g., beverages, snack foods, etc? Note that moving forward, when reference is made to "your company", this is the company you will focus on and work with. Anticipating that you will be pulled into the innovative product development process, conduct a market analysis.

    Understanding the competition and the market environment are pivotal to developing an innovative product. Misunderstanding the market or the competition may lead to a lack of product-market fit and the inability to compete. In this assignment, you will:

    · Identify your company and its products

    · Analyze your competition through SWOT analyses, and

    · Apply that knowledge to develop your company strategy.

    Identify two of your competitors and name them.

    · For each competitor, conduct a SWOT analysis, i.e., determine (i) their strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats, using the template included in this week's resources.

    · Discuss your findings.

    In your ongoing effort to gather marketing intelligence on your competitors, include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact the market you three companies compete in (e.g., economic, seasons, etc.)

    Note that parts (a) and (b) focus only on your competitors.

    · Now consider your own company.

    ·

    · How many different segments are you targeting with your present product offerings?

    · Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.

    **Requirements**

    Length: 5 – 7 pages, excluding cover and reference pages.

    References: Include a minimum of 5 scholarly references.

    The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

    **## Assignment3LessonReadingsHM.docx**

    **Lesson 3: Competitive Analysis**

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry (“Thebusinessplanshop”,”n.d.).

    Consumers’ needs and wants change continuously. With the continuous growth in technology, consumers have been ‘trained’ to expect new products in the marketplace regularly. To maintain their competitive edge, companies have obliged.

    What do consumers look for in a product? How do they arrive at their purchase decisions? For marketers, the answers to these questions provide the key to the success of their product offerings. Features, functionality, price, quality, after-sales support, etc., may drive purchase decisions. They can also be caused by experience with the company, its family of brands, or even input from family and friends, customer reviews, etc.

    Marketers segment the consumer base to define better, identify, and target their potential customers for their product offerings. Segmentation helps identify opportunities and provides clarity and focused insights on the potential customers' location. It also helps to tailor message content to the targeted audience.

    In any given industry, having competitors is natural. It is rare to be the only company in the playground. Understanding the competition is critical in the competitive marketplace. Having timely access to marketing intelligence regarding the competition is essential and can promptly make or break a new product launch.

    How does one gather marketing intelligence? To begin with, a company’s sales force is a reliable source, and so are its customers. Trade fairs and trade publications are some of the other sources. Additionally, competitors’ websites, annual reports, and social media are some other sources.

    A comprehensive market analysis helps to provide a clear understanding of the consumers, the competitors, and the external environment that impacts the industry.

    An essential tool when evaluating the market is SWOT analysis. A SWOT analysis observes an organization's strengths, weaknesses, opportunities, and threats. SWOT analyses have been used for over 6 decades to evaluate an organization’s position in the market and the internal and external factors that help or harm them, especially in times of indecision (Benzgahta et al., 2021).

    Strengths and weaknesses are an organization's positive and negative internal aspects, whereas opportunities and threats are the helpful and harmful external elements that affect the organization (Minsky & Aron, 2021). Specifically, strengths are controllable positives of the company that lead to a competitive advantage; Weaknesses are negative internal elements that take away from strengths; opportunities are external factors that may benefit future success; and threats are uncontrollable influences that negatively impact success (White et al., 2022). Here are some examples according to White et al. (2022):

    ·
    **Strengths**: High product quality and efficient processes.

    ·
    **Weaknesses**: Knowledge gaps and lack of cash flow.

    ·
    **Opportunities**: Industry growth and positive customer feedback.

    ·
    **Threats**: Cost of supply and upcoming laws or policies.

    **References**

    Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

    Minsky, L. & Aron, D. (2021, February 23). Are You Doing the SWOT Analysis Backwards? Harvard Business Review. https://hbr.org/2021/02/are-you-doing-the-swot-analysis-backwards?registration=success

    Thebusinessplanshop. (n.d.). How to do a market analysis for a business plan. https://www.thebusinessplanshop.com/blog/en/entry/market_analysis_for_business_plan

    White, J. & Bortoff, C. (2022, March 25). What Is A SWOT Analysis? Download Our Free Template. Forbes Advisor. https://www.forbes.com/advisor/business/what-is-swot-analysis/

    SWOT Analysis Template.

    https://miro.com/templates/swot-analysis/

    **## Assignment3RUBRIC.docx**

    | | | | | | | |
    | — | — | — | — | — | — | — |
    | **Criteria** | **Exceeds All Expectations (94-100%)** | **Exceeds Most Expectations (90-93%)** | **Meets Expectations (83-89%)** | **Below Expectations (73-82%)** | **Does Not Meet Expectations (0-72%)** | **Criterion Score** |
    | Conducted SWOT Analysis for two competitors | 3 points<br>Student developed a clear analysis for both competitors. | 2.79 points<br>Student developed an analysis with an explanation  which needed more substance. | 2.67 points<br>Student developed an analysis with limited support for its appropriateness. | 2.46 points<br>Student developed an analysis without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide an analysis. | Score of Conducted SWOT Analysis for two competitors,<br>/ 3 |
    | Discussed findings of SWOT Analysis. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Discussed findings of SWOT Analysis.,<br>/ 3 |
    | Identified innovative product environment based on SWOT analyses. | 3 points<br>Student developed a clear discussion with sound support for the choice. | 2.79 points<br>Student developed a discussion with an explanation which needed more substance. | 2.67 points<br>Student developed a discussion with no support for its appropriateness. | 2.46 points<br>Student developed a discussion without accompanying explanations as to why the definition was appropriate. | 2.16 points<br>Student did not provide a discussion. | Score of Identified innovative product environment based on SWOT analyses.,<br>/ 3 |
    | Document follows APA standards. | 1 point<br>Student used correct grammar, punctuation, and (when applicable) APA formatting, with no more than 1 or 2 errors. | 0.93 points<br>Student used correct grammar, punctuation, and (when applicable) APA formatting with only 3 or 4 errors. | 0.89 points<br>Student used mostly correct grammar, punctuation, and (when applicable) APA formatting, having less than 5 errors. | 0.82 points<br>Student used some correct grammar, punctuation, and (when applicable) APA formatting. | 0.72 points<br>Student needs to refine grammar, punctuation, and (when applicable) APA formatting because many errors were evident. | Score of Document follows APA standards.,<br>/ 1 |

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