1 . Visa, the global leader in digital payments technology, completed 3 0 years of operations in…

1 . Visa, the global leader in digital payments technology, completed 3 0 years of operations in Bangladesh since commencing operations in 1 9 8 8 . Visa today unveiled Bangladesh’s first contactless card in the market and announced plans to launch an interoperable scan to pay QR payments in the market. As findings from Visa Consumer Payment Attitudes Study 2 0 1 7 showed, 6 5 % respondents in Bangladesh were more likely to embrace new forms of payments while 7 4 % find ease of transition driving the digital adoption. The Visa contactless card soon to be commercially launched by its partner banks is Visa’s contactless payment solution based on EMV chip technology. Considering above situation specify the generic strategy ( s ) Visa is using.