A department store chain has hired an advertising firm to determine the types and amount of advertising it should invest for its store. The objective is to reach as many people as possible (maximize exposure) without violating any resource constraints the store chain may have.
Television Commercial Exposure (peoplead or commercial) 25,000
Radio Commercial Exposure (peoplead or commercial) 17,000
Newspaper Ad Exposure (peoplead or commercial) 14,000
Television Commercial Cost $20,000
Radio Commercial Cost $11,000
Newspaper Ad Cost $9,000
The store has to consider the following resource constraints
Budget limit $110,000
Television station has time available for 5 commercials
Radio station has time available for 11 commercials
Newspaper has space available for 8 ads
The advertising firm has time and staff available for producing no more than a total of 16 commercials andor ads(Part 1) [10 points]
What is the objective function?
Group of answer choices
Minimize Z = 20,000×1 + 11,000x 2 + 9,000×3
Maximize Z = 20,000×1 + 11,000x 2 + 9,000×3
Maximize Z = 25,000×1 + 17,000x 2 + 14,000×3
Minimize Z = 25,000×1 + 17,000x 2 + 14,000×3
Minimize Z = 110,000×1 + 5,000x 2 + 11,000×3
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