A difficulty with back orders, even when the customer waits, can be that other customers will want…

➤ Why offer alternatives or substitutions for backordered items?
Offering comparable items or upgrades preserves sales and reduces cancellations. Present substitutes with clear differences, price adjustments, and a simple return policy. Allow customers to opt in or choose a refund. Well-chosen alternatives keep fulfillment moving and improve satisfaction when original stock cannot arrive within promised lead times.