A magazine’s ◻ is one of the primary considerations for an advertiser selecting a particular…

➤ How does paid circulation differ from readership and pass-along rates?
Paid circulation counts sold copies; readership measures number of people who read each copy. Pass-along rate estimates additional readers per copy, raising total audience beyond paid circulation. Media planners use both figures: paid circulation for guaranteed distribution and readership surveys to gauge actual audience size and demographics for targeting.