A(n) exists when a producer and consumer deal directly with each other.strategic channel…

➤ When should a company choose direct channels over intermediaries?
Choose direct channels when you need close customer relationships, full control of branding and pricing, or when selling customized and high-margin products. Direct channels suit D2C firms, luxury brands, and subscription models. Weigh the benefits against higher fulfillment costs, limited geographic reach, and required investments in sales and logistics.