Assessing an organization’s strengths, along with things it could be doing better, or things that…

➤ When should an organization use a SWOT analysis?
Use SWOT during strategic planning, product launches, or when facing market change. It helps before major decisions like mergers, entering new markets, or annual reviews. Teams also apply SWOT after projects to capture lessons. Run it whenever you need a balanced view of internal capabilities and external conditions.