Bear Claw Pickleball is a new pickleball equipment company starting up in Eastern Kentucky. Given the strong development of pickleball in the region in terms of popularity, Eric Taylor and Alex Lichaj have begun the process of starting their business which will be headquartered somewhere in Eastern Kentucky. Bear Claw specializes in technologically advanced pickleball equipment, especially a newly developed Grizzly Paddle that is lighter than other paddles and allows for more controlled spin during hits. While focusing on finishing their business plan, they have assigned you to begin performing exploratory demographic and psychographic research to determine the potential markets in this region. After developing your survey and receiving 96 responses from potential customers, begin your analysis to deliver to Alex and Eric. 1) Perform descriptive statistics for each zip code for the following demographic variables. What are the average age and income of each zip code? What is the gender distribution of the sample in each zip code?
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