Church’s Chicken originated in _________________________________, and its first foreign market was…

Church’s Chicken originated in _________________________________, and its first foreign market was _______________________________ chicken is a “non-negotiable” aspect of the business. What issues can emerge in global markets as a result of this core business attribute? (e.g., how does this affect the Middle East market, or countries with Muslim segments?)__________________________ (or LTOs) are an important strategic element for global expansion to address flavor profiles – what has Church’s Chicken done to adapt to local flavor profiles?What type of customizations have been implemented in global markets regarding “restaurant experience” for Church’s Chicken? (e.g., what have they done in Mexico?)How many regions of Central, North and South America is Church’s Chicken currently operating?What are the 2 primary goals for these regionsList at least 3 factors are important to consider for international expansion? List specific metrics and “indexes” used for evaluation (Gallagher mentions an index discussed in Ch 6 slides).What “internal marketing” strategies are used by Gallagher to advance expansion in the Americas? What factors are evaluated by management when determining if Gallagher should be provided more resources for expansion?Finally, using secondary resources, evaluate the potential for Brazil as a market for expansion. Consider factors/data/metrics discussed in class, in cases, and during this interview to assist your evaluation. What methods of evaluation would you recommend?BONUS +3: What exotic food has Gallagher tried that had a surprising texture (not gelatinous)?