Dear Ratael,I’ve been coveddering cur current strategle position in relation to ofter companies in the indably, One corpary that has ife concerned is Chester. This company has been rathyr seloctive is where if seels io sell is products in several moent media interviews, I saw that Chester’s senior leadership has indicubed that it warts to continue to ern phasise good designa, high awaveness, and easy accessiblify, but expend bs foous to ndditional market segmerts. Wen this in mind, what soes this say about Chester’s potential shift in strategy?
Sincerely,
Lawrence
Lawrence ShiftBoard Member Strategy | Andives Corporation
Its shifting from a brond differentiation to a riche coet leader strategy.
Its shiting from a niche diflerentiation to a niche cost tester thentoy
Its shifing from a niche differentiation to a broad dfferentiation strategy.
Its shing from a brond ifferentiation to a riche dflerentiation shategr.
Its shifting from a broad cost leader to a niche cost leaders strategy.
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