Deshaun needs a(n) strategy
Deshaun needs a(n) strategy to ensure that customers have a unified experience when communicating with the company through the Website, by phone, or face-to-face with sales representatives.
A successful e-commerce system must address the many stages that consumers experience in the sales life cycle. Identify which e-commerce stage is represented in each scenario.
After-sales service
: Reggie calls the vendor of his new 3-D printer for instructions on how to troubleshoot a setup problem.
Select & negotiate
: Leon emails his supplier’s customer service department to discuss the possibilities of switching to a different shipping provider.
Purchasing
: Casey takes inventory of office supplies running low in the mailroom and also emails team leaders for a list of needed supplies. She then checks to confirm inventory numbers on the supplier’s Website.
Search & identification
: Lindsey chats online with her supplier’s customer service representative to set up a new corporate account that reflects updated information after her company’s merger.
When building a Website, you should first decide which tasks the site must accomplish. Most people agree that an effective Website is one that creates an attractive presence and that meets the needs of its visitors. Identify the Website function most important to the user in each scenario.
Obtaining contact information
: Stacey is researching his first car purchase and wants to make sure he gets a reliable car that will provide excellent gas mileage.
Providing product testimonials
: Fernanda is planning to buy a house and needs more information about her mortgage options.
Obtaining financial information
: Connie dropped her phone and cracked the screen. She’s only had it for 6 months and doesn’t want to buy a new one.
Obtaining warranty information
: Jeffrey needs to talk to the HR department at his company’s home office, which is located in another state.
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