Disruptive innovation: Check all that apply.Causes companies to shrinkCan put companies out of…

➤ How does disruptive innovation differ from sustaining innovation?
Sustaining innovation improves performance of existing products for current customers through incremental upgrades or features. Disruptive innovation targets overlooked segments or new users with a different value proposition, often sacrificing near-term performance to gain adoption. The two differ by target market, performance trajectory, and impact on incumbents’ business models.