EEO: Equal Employment Opportunity (EEO) provides equal employment opportunities to all applicants…

EEO:
Equal Employment Opportunity (EEO) provides equal employment opportunities to all applicants and employees regardless of race, gender, veteran status, sexual orientation, ability, and other factors.
EEO-1 Report:
Companies with over 100 employees and government contractors are required to complete an EEO-1 report to monitor their inclusion of EEO in job categories.
Affirmative Action:
If there is under-representation of a specific group, the company may need to use Affirmative Action to intentionally recruit or hire from underrepresented groups, to improve opportunities for these demographics. Some steps can be taken such as reviewing job descriptions and interview practices to remove bias, and to improve opportunities for women and minorities.
Company Brands:
These days, there is more visibility in terms of an organization’s treatment of applicants and employees due to social media and websites such as Glassdoor. Large companies also can have strengths or weaknesses in terms of hiring and treatment of employees.
SWOT:
A SWOT analysis looks at the strengths, weaknesses, opportunities, and threats (SWOT) to a company’s brand or reputation based on its treatment of applicants and employees in some areas. For example, some companies have a positive reputation for worker treatment and others have opportunities to improve in hiring and internal promotion practices.